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It is essential that all business development and marketing activity are directed and aligned with the business growth plan. If this is not the case then it is highly likely that there is an unhelpful amount of inefficiency and wasted efforts (and spend) in business development and marketing activity, either that or the business growth plan needs to be revised. But to avoid this the business growth plan must be three things


* Aligned with the businesses overall goals and the target customers needs

* Presented in a way that can be understood instantly by everyone in the organization

* Updated regularly


Read More at: Business Growth Plan

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