what is a business development plan, and what does it include?

 

What is important is that it helps to align the resources and activities of the business allocated to achieve business growth. That is where our business development consultant will do a deep dive into a company and its personnel to find the Compelling Value Propositions (CVPs) for each business across all available markets and understand the key business goals to ensure alignment of the plan. We will then consider those markets, and segment based on the potential for business growth in each. This is where the business growth plan really gets going.

Companies have to be nimble and be comfortable, and able, to present their CVPs differently to different segments. The business growth plan allows us to form variant propositions across the different segments to make sure our approach is befitting each potential customer group and therefore have the highest possible chance to succeed, which after all is the purpose of the business development plan.

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